In his recent post, How to Lose Weight to his Happy Blog, Mort explains his theory of eating well, and staying fit.
Our theory is that if the body is not getting something it needs, it will send out a signal asking for more food until the deficient nutrient is ingested. Since our body is not specific in its request we just keep eating. Actually we have found that we sometimes crave something that we figure our body needs, but it is safer to just provide the body with complex food regularly.
Complex food includes whole grains, fruits, vegetables, and honey or maple syrup instead of sugar. I'm guessing they avoid high fructose corn syrup.